The agentic AI flywheel is coming for your budget - Celonis Field CTO on token economics
The token cost conversation in enterprise AI has been building since the start of this year. My colleague Jon Reed has pointed out the problem of "tokenmaxxing"- the tendency to throw frontier model compute at every problem without asking whether it's warranted. There is a school of thought that as AI tooling becomes more of a burden for the CFO and cost functions in the enterprise more broadly, lighter weight models and more deterministic systems will become important alongside the frontier models.
Equally, digital leaders have been comparing AI cost management to the cloud FinOps problem, with some reporting that organizations are already rationing daily token credits to employees. I also wrote in January that the question of who actually pays for agentic AI - and from which budget - was going to be a limiting concern for buyers.
All of this is to say that whilst many are...
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