The Adaptive Store: From Reactive to Responsive Retail
Retailers have never had more visibility into what is happening inside their stores. However, turning that visibility into action is a challenge for retailers. One major U.S. retail chain has implemented digital twins of its stores’ shelving, refrigeration, HVAC and across over 1,700 locations. The retail digital twin market is estimated to be around $5 billion today and is projected to reach $15 billion by the early 2030s. Also, the same retailer has also paired RFID with AR to enable associates to locate any product in seconds rather than minutes.
Another opportunity is to create stores that can observe what is happening, understand what it means and take action before any issues become severe.
The Tuesday Morning Scenario: From Reactive to Adaptive
To see why this matters, consider two different versions of the same Tuesday morning at a grocery store of medium level.
The Old Way (The Reactive Model):
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