The $650 start up: 9 essential tools to launch a business this week

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A few bottles of decent whisky, a legendary meal out with friends, or a new PS5. In 2026, $650 is the price of an enjoyable weekend. It’s fun, yet it’s fleeting.

But what if you could spend $650 to launch your dream business? What if, for the price of a games console, you could confidently hand in your letter of resignation?

Is it possible? The answer is yes. But only if you know which tools to leverage and which ‘start-up traps’ to skip. Over the last decade, I’ve launched 4 successful businesses. If I had to do it all again with $650 in my pocket, this is exactly how I would spend it.

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From ecommerce brands to martial arts gyms, I've been building and launching businesses since 2017. Since then, I've spent hours selecting products, working out business...

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