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The 2026 World Cup didn't just cause global celebrations when Argentina lost — it might also have altered…

Cloudflare finds kick-off time, not match importance, drove the biggest World Cup traffic swings
Overnight matches more than doubled normal traffic in some countries, while daytime fixtures barely registered
The tournament's biggest internet moment ironically wasn't the final but Argentina's 3-1 quarter-final win over Switzerland, which moved global traffic by a factor of 1.26x.

Although Spain's 1-0 extra-time win over Argentina closed out the FIFA 2026 World Cup, the tournament's biggest traffic pulls actually came days before.

Cloudflare has published its own analytics, tracking the likes of HTTP traffic, DNS, and security trends across a network spanning more than 330 points of presence in over 120 countries across June and July 2026.

While the analytics confirm some widely held assumptions about the World Cup, it also demolishes others, as it found it was not the final which moved the internet most, but a quarter-final involving Argentina.

A World Cup...

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