The 100% audit dream: How AI is finally solving quality control’s oldest problem
By Akhil Gupta, co-founder and CTPO of NoBroker
There is a number that the quality control industry has quietly agreed never to say out loud. On their best days, with their best teams in place, they are reviewing somewhere between 2 and 5 percent of their customer calls. The rest, the other 95 to 98 percent, go unheard.
This is not a small company problem or a resource problem. It is a structural one. It has existed for as long as customer care centres have existed. And for the longest time, the industry simply made peace with it because there was no other option.
That is finally changing. In 2026, AI has made 100% audit not just possible but practical, affordable, and happening right now across industries in India and beyond.
Understanding why this matters, and what it means for businesses and the customers they serve, is worth paying attention...
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