The $0 Email Engine: How I Used Notion, GitHub, Amazon SES to Outsmart Email Service Providers

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If you walk into any modern marketing department or tech startup, you’ll find them paying $300 to $1,000 every single month for bloated Email Service Providers (ESPs) like Mailchimp, SendGrid, or Klaviyo.

And what do they get for that monthly enterprise ransom? A slow, laggy drag-and-drop editor, a clunky template system, and a dashboard that locks up every time you try to format a simple bulleted list.

As a developer, manager, and a Hackernoon editor in the past, I looked at that whole ecosystem and thought: This is complete garbage.

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I didn't want to spend $400 a month just to push text and HTML through an API pipe. More importantly, as a self-proclaimed procrastinator who struggles with the sheer friction of finishing massive tasks in one sitting, monolithic marketing tools were killing my productivity.

So I built my own lean, hyper-modular "production engine" using three...

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