Tesla trademarked a supercar badge for a car it promised nine years ago. The logo is the most tangible thing about the Roadster.
TL;DR
Tesla filed a bespoke Roadster badge trademark, its first standalone vehicle branding apart from the Cybertruck. The car was promised in 2017 for 2020 delivery and remains unbuilt, with a reveal now expected in late May or June 2026.
Tesla has filed a trademark for a bespoke Roadster badge that looks like it belongs on a Lamborghini. The car it will adorn was first promised nine years ago.
A prototype debuted in November 2017 with a 200 kilowatt-hour battery, a claimed 620-mile range, a 1.9-second zero-to-60 time, and a starting price of 200,000 dollars. Production was set for 2020. It did not happen in 2020, or 2021, or 2022, or any year since.
The trademark filing, submitted to the United States Patent and Trademark Office on 28 Aprilon an intent-to-use basis, covers a stylised triangular shield bearing the Roadster wordmark and four vertical lines that, according to the...
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