Telemetry in AI and why it may be a ticking bomb for CTOs and CFOs

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As telemetry becomes central to how modern platforms are built, trained, and automated, its perceived future utility has driven a dramatic increase in collection and retention. A recent study shows telemetry volumes tripling in many enterprises over the past year, with agentic AI expected to drive nearly 10x more growth expected within the next two years.

Co-founder and CEO of Countly.

Clearly, telemetry is starting to look less like infrastructure and more like capital. The mistake is treating it as a pure asset and overlooking the other side of the ledger. Exploding log volumes and rising costs are the most tangible inconveniences, and often the first triggers for concern, but they are merely symptoms.

The bigger problem is that telemetry gradually becomes a system of knowledge that exceeds an organization’s ability to understand, govern, or explain it and, therefore, to reliably bound its cost, risk, and downstream use.

When AI...

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