Teenage Engineering Will Stop Making Synths To Focus On... Whatever It Feels Like
'The products aren't the business,' its CEO said.
Teenage Engineering
Teenage Engineering, the company famous for its synths, is going to stop making... synths, CEO Jesper Kouthoofd told High Snobiety. Since most of its products are music or audio devices, that means the company may cease to be a product manufacturing firm. It will then possibly focus on design, though Kouthoofd wasn't clear about that in his comments. The article states:
Kouthoofd tells me that, as part of a reorganization last fall, he announced to his team he is planning to stop making synthesizers altogether. The OP-1 is no exception. Launched in 2011, it put Teenage Engineering on the map and has been central to its success ever since. "Everyone was like, 'What are you talking about?' But I've come to the conclusion that, for us, the products aren't the business," Kouthoofd says. "We can be so much...
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