Google Maps will flag businesses with potentially fake reviews

I have slowly turned into that frustrating person who won't go somewhere before checking its reviews on Google Maps. However, I also get suspicious when the reviews are too good — there's no pleasing me, apparently — so I'm relieved to hear that Google is making it easier to spot fake ones. Google is now issuing a warning for applicable businesses, stating, "Suspected fake reviews were recently removed from this place."

Google has previously come under fire with the UK's Competition and Markets Authority (CMA), which opened an investigation into their handling of fake reviews in 2021. A user on X (formerly Twitter) first spotted the change in review handling on a Maps page for a company in the UK (possibly a coincidence).

Google has yet to confirm the feature or where it will be available, but Search Engine Roundtable reports Google recently updated its ...