Tech bills of the week: Labeling AI-generated content; AI standards for private sector companies; and more
Discerning AI-made content
Sens. Brian Schatz, D-Hawaii, John Curtis, R-Utah, and Mark Warner, D-Va., introduced a measure Thursday seeking to clarify when people are interacting with artificial intelligence, including directing providers of generative AI systems to label their content.
The AI Labeling Act of 2026 requires both “visible and machine-readable” labels that identify AI-generated digital content, covering imagery, videos, audio and chatbot interactions.
“People deserve to know whether the videos, photos, and content they see and read online are real or not,” Schatz said in a statement. “Our bill is simple — if any digital content is made by AI, it should be labeled so that people are aware and aren’t fooled or scammed.”
Beyond labeling AI-made content, the proposal would also require that major AI developers and owners of social media platforms work together to verify the authenticity of content. The bill would also establish an intersectoral Consumer Transparency...
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