Team '26 Europe - the AA takes a steer from Atlassian to drive teamwork
The AA is an iconic brand dating from 1905, when four driving enthusiasts got together in London to form an Automobile Association. Throughout its history it has embraced technology and innovation, and now has over 14 million members, offering finance, insurance and leisure and lifestyle services as well as motoring services.
It has recently finished the first part of its AI-driven business transformation by standardizing on Atlassian with three goals — to improve workflow collaboration, connect delivery to strategy, and support faster change.
Speaking to dignomica, Jo Worthington, Head of Portfolio Demand at The AA Group, says the project kicked off after an internal survey in February 2025 found that teams were struggling to collaborate because they used different tools, terminology, and delivery methodologies. She explains:
The boots on the ground told us that we weren't able to collaborate well enough. So that was our big driver initially. We weren't...
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