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TCS-Partnered Marathons Generate $3.2 Billion Economic Impact

Tata Consultancy Services (TCS) partnered marathons account for more than half of the economic impact and nearly three-quarters of the charitable giving generated by the world’s leading marathons, according to the second edition of Brand Finance’s Marathons 50 report. In 2025, the world’s top 50 marathons generated $6 billion in economic impact for their host cities and raised $434 million for charity. TCS-partnered races accounted for 53% of the economic impact and 73% of charitable fundraising.

The findings underline the growing economic, social and charitable value of the world’s leading marathons and the role of major marathon partnerships in delivering benefits that extend far beyond the finish line.

The impact is growing. TCS-partnered marathons generated a 28% increase in economic impact in 2025 compared to 2024 and raised an additional 13% for charity over the same period.

David Haigh, Chairman, Brand Finance, said: “Marathons are among the most powerful sports...

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Commvault introduces AI-guided remediation for identity security risks

Commvault has announced new identity resilience capabilities designed to help organisations detect changes across identity systems, identify risks associated with privileged accounts and recover trusted configurations following a security incident. The capabilities will cover Microsoft Active Directory, Microsoft Entra ID and Okta, enabling IT and security teams to monitor changes

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The Apple Pencil turned the Duo into my new favorite notebook

Apple’s $2,000 folding phone is a surprisingly good stand-in for a $20 notebook. Believe me; nothing gets me going quite like a new notebook. This one will be different, I think. This time, I really will take it everywhere. Inspiration can strike at any moment, and you have

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Binance hit by 'largest crypto theft on record' as North Korean hackers steal $6.3bn in just 20 minutes

* Attackers allegedly stole $6.36 billion from Binance in a record-breaking cryptocurrency exchange breach * Investigators linked the attack to North Korea’s Lazarus Group, exploiting access from a compromised engineer * Binance said customer funds remain safe, while authorities and partners froze billions in stolen assets Cybercriminals, allegedly from an infamous

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Commvault introduces AI-guided remediation for identity security risks

The Apple Pencil turned the Duo into my new favorite notebook

Binance hit by 'largest crypto theft on record' as North Korean hackers steal $6.3bn in just 20 minutes

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