TCS Named Digital Transformation Partner for European T20 Premier League
The European T20 Premier League (ETPL) today announced Tata Consultancy Services, a global leader in IT services, consulting and business solutions, as its Digital Transformation Partner in a multi-year agreement. Through this partnership, ETPL and TCS will collaborate to shape an AI-powered digital ecosystem that enhances the experience for fans, players, commercial partners and stakeholders. Together, ETPL and TCS will work to create a connected digital ecosystem that enhances every aspect of the league- from fan engagement and commercial partnerships to player development and grassroots cricket – through AI, data and emerging technologies.
The collaboration reinforces ETPL’s commitment to launching Europe’s first ICC-sanctioned franchise T20 league on a foundation of advanced technology, while building a year-round digital community to drive long-term growth. Scheduled from 26 August to 20 September 2026, ETPL will feature six city-based franchises representing Ireland, Scotland and the Netherlands, with matches played in Voorburg, Netherlands, and Malahide,...
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