Tata Realty and Salesforce collaborate to set new benchmarks in AI-led customer experience
TATA Realty & Infrastructure and Salesforce announced the successful deployment of Salesforce’s Agentforce platform to transform customer engagement across TRIL’s portfolio. The implementation has significantly enhanced responsiveness, reducing first response times from days to just 8 hours, while enabling the company to manage thousands of customer interactions simultaneously.
The transformation has delivered measurable business results with a 10% increase in conversion rates, 30% boost in lead qualification, and 50-60% email open rates, demonstrating how AI agents and unified data are reshaping customer experience in real estate.
TRIL deployed Agentforce Marketing, Agentforce Sales, and Agentforce Service unified through Data 360, creating a single, real-time view of every customer across their entire journey, from first inquiry to post-purchase support. This integrated approach allows AI-powered agents to work alongside human teams, delivering personalised, always-on service at scale. The platform enables 24/7 lead qualification across WhatsApp, SMS, and email, and provides real-time recommendations to...
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