Tado’s new thermostat is designed as a Nest killer
When Google ignominiously exited the European thermostat market last year, it pointed its customers to Tado. This week, the German-based smart home company is launching its Smart Thermostat X (2nd gen), and aiming to attract European Nest users who haven’t already jumped ship.
Google shutting down the servers for its 1st- and 2nd-gen thermostats drove “significant sales” for Tado, Christian Deilmann, cofounder and managing director of Tado, told The Verge in an interview. The third-generation Nest has at least 10 times the penetration in Europe, he says. And while Google still supports it, Deilmann sees the writing on the wall. “At some point, I think they will continue their strategy,” he says. “There’s nothing we know for sure … but it doesn’t make too much sense to pull out of some generations and not others.”
Tado’s newest thermostat costs £159.99/€179.99 for a wired starter kit and £169.99/€199.99 for...
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