T-Mobile’s T-Mix Phone Plans Introduce New Choose-Your-Own Perk Scheme - CNET
T-Mobile is remixing its phone plans again, and this time it’s more substantial than adding a “2.0” to the names. Announced today, the T-Mobile Experience plans are being replaced by T-Mix, a new trio of postpaid phone plans with a core set of features and a plethora of “Picks” options that can be mixed and matched to add perks like video services, gaming subscriptions and even device financing.
The T-Mix plans will launch in early November, but the carrier hasn’t shared a specific date. T-Mobile’s existing Experience 2.0 plans will go away as options for new customers, though existing customers can stay on their plans.
“T-Mobile and [other carriers] have really built a ‘good/better/best’ world” where customers choose prepackaged plans, said Allan Samson, T-Mobile chief marketing officer, during a call with CNET. “We’re going to blow that whole thing up, and you get to individually curate every experience you...
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