Synthetic CEOs - beware the attack of the AI clones! Survival tips from an uncertain future
Whether you're a skeptic or a Zuckerberg-ian-level believer, it must be clear to all that the adoption of CEO avatars is still very much in its early days, and widespread uptake is far from certain. But if you are an early day advocates, there are a number of risks and challenges that do need to be borne in mind if going down this route.
In technical terms, the most serious risk is not the technology itself, believes Dr Alan Bekker, Chief Technology Officer at agentic AI avatar vendor, Kaltura. Instead, it is:
The temptation to deploy it before the intelligence underneath is genuinely ready. An avatar that responds confidently but incorrectly in a sensitive context, whether that is a compliance question, a redundancy conversation, or a commitment to a customer, does damage that is difficult to undo. The surface can be compelling long before the substance is trustworthy.
In fact,...
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