Synchrony wants your Amazon and Walmart store cards inside ChatGPT

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Synchrony Financial, which issues store credit cards for Amazon, Walmart and Lowe’s, is working with OpenAI so shoppers can buy inside ChatGPT using those cards. Its chief strategy officer says general-purpose cards will take six to twelve months and store-specific cards longer.

Synchrony Financial wants its cards inside ChatGPT. The issuer behind store cards for Amazon, Walmart and Lowe’s is working with OpenAI so shoppers can complete purchases in the chat window rather than being sent to a retailer’s website.

None of it is close. Getting general-purpose cards working inside ChatGPT will take six to twelve months, according to chief strategy officer Maran Nalluswami, and private label store cards will take longer because each retailer has to be brought in separately.

The problem being solved is real enough. “What happens today is the transaction doesn’t cleanly happen yet at the provider like OpenAI,” Nalluswami said, describing a...

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