Swiss study finds fewer job ads for career starters as AI reshapes entry-level work
An analysis of 7.3 million job advertisements shows entry-level postings down sharply since the years before generative AI, with the steepest declines in roles the tools can most readily take on.
The number of Swiss job advertisements aimed at career starters in 2025 was just under a third lower than the average for the period before generative AI arrived, according to a study published on Wednesday by the recruitment portal Jobs.ch.
The decline was sharpest in the occupations the study labels “AI-exposed,” the white-collar, knowledge-based and office roles whose tasks can be most readily supported or partly automated by the tools.
It is the clearest reading yet of how the Swiss labour market’s lowest rung is thinning.
The figure comes from the company’s AI Report 2026, which drew on 7.3 million advertisements posted on the platforms Jobs.ch, Jobup.ch and JobScout24.ch between 2019 and 2025.
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