Swiggy Instamart Names Gautam Swaroop As Chief Business Officer
Swiggy has appointed Gautam Swaroop as Chief Business Officer (CBO) for Instamart, handing him responsibility for commercial operations that include customer growth, category management, and brand partnerships. The appointment comes shortly after the exits of former CBO Hari Kumar and COO Ankit Jain, highlighting a broader leadership reset within the quick commerce business.
Swaroop joins Instamart after serving as CEO of OYO's international business, where he oversaw operations across the US, UK, Europe, China, and Latin America. Before OYO, he worked at McKinsey & Company and spent more than a decade at Dr Reddy's Laboratories.
Instamart is navigating one of the most competitive periods in India's quick commerce market. While Blinkit continues to lead the category and Zepto has strengthened its position as the second-largest player, Amazon and Flipkart are investing heavily in dark store expansion and customer acquisition. Swiggy is trying to improve execution without fully re-entering aggressive pricing...
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