Super Smash Bros. creator thinks AI will make a lot of games, most won't make money
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GenAI Doh: During his career, Masahiro Sakurai created a few extremely successful game franchises, including Kirby and Super Smash Bros. Now, the Japanese designer is weighing in on the generative AI debate, arguing that LLM-based "stochastic parrots" don't have what it takes to create a truly original game IP.
In a recent interview with Japanese website Denfaminicogamer, Sakurai shared his well-informed opinions on how generative AI is going to impact the video game business. Developing new game "products" is becoming easier than ever, he said, but turning AI-generated slop into a profitable venture will take a lot more than a few chatbot prompts.
Sakurai explained that modern game designs usually stem from direct comparison with what's already on the market. That gives developers and publishers an easy way to show customers what they're...
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