Stop Prompting AI. Start Directing It

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Research Feature

Conversational AI speeds up familiar work. Configuring AI to interrogate your data — what the authors call directing intelligence — surfaces insights that familiar ways of working tend to miss.

Jennifer Sloan and Vern L. GlaserAugust 05, 2026Reading Time: 19 min

Summary:

While conversational generative AI can be used to test thinking, an agentic system can hold a large volume of data and sustain analyses ...

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Listen to “Stop Prompting AI. Start Directing It” (25:42)

The most valuable thing a professional produces is not a faster analysis or a better summary. It is insight: a genuinely new way of seeing a problem, a connection that changes how they understand a situation, or a pattern that nobody has named. Think of a strategy consultant who identifies the real competitive challenge behind a client’s margin erosion, or a team member who notices a silence in the...

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