Still think you can spot AI? Here’s how to catch more convincing AI images, deepfakes and scams

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AI images, videos and writing used to be relatively easy to spot. There were too many fingers, warped backgrounds, strange nonsensical text and other visual artefacts that really quickly gave the AI game away. Deepfake videos often had delayed lip-syncing and AI-generated writing felt repetitive and formulaic, like reading a clunky LinkedIn post.

But AI has improved. A lot of AI-generated images, videos and messages now look convincing enough to fool even the most careful observers and experts. Which means some of the older tricks for spotting what's AI and what's not no longer work as reliably as they once did.

So this isn't about spotting signs and glitches. It's about taking extra steps to verify what you're seeing and hearing. We can't rely on zooming in to see six fingers in a strange-looking ad anymore. We need to know what questions to ask and which tools to use when...

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