'Still the king of bright room OLED TV': I tested Samsung and LG's latest flagship OLED TVS side-by-side to see is better for bright rooms — here's the one I'd pick

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The Samsung S95F was our pick for the best OLED TV for bright rooms in 2025, thanks to its anti-glare matte screen that eliminates reflections, and its high brightness. These combined to make even dark movies viewable in really bright rooms on it: something most other OLED TVs just couldn’t achieve — even the S95F’s rival, the LG G5.

It remained the king until the LG G6 arrived this year. While the G6 still shows some mirror-like reflections when the screen is turned off, the brightness of these reflections is toned so far back that they don't really distract any more when you're viewing something.

You can now watch movies — even the super-dark The Batman — in Filmmaker Mode in bright conditions without distraction, but with the deep black tones OLED is famed for retained. When I compared the G6 with the S95F, I actually picked the...

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