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Startups don’t need to go viral to win customers

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Getting initial customers as a startup can be one of the most grueling challenges in business. Even when companies manage to snag some early interest, there’s no guarantee those customers will stick around.

At TechCrunch Disrupt last week, Elia Wallen, founder and CEO of travel startup Engine, Gamma founder and CEO Grant Lee, and Crystal Huang, general partner at Google Ventures, shared tips on how to attract and retain customers.

In the current era — when young AI companies like Cluely and Instinct are building big audiences not just through their products but also through their founders’ colorful online presences — social media can seem like a magic bullet for reaching early customers. But founders who want heighten their business strategy with modern marketing, have to be strategic, according to Lee.

Gamma, which sells AI-powered presentation software, managed to scale its business exponentially with a social media strategythat deployed...

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This Dolby Atmos soundbar from JBL may not have up-firing speakers, but it still sounds more expansive than most models I’ve tested — here’s how I’d rate it after hours of testing

Despite skipping on up-firing drivers, the JBL Bar 800MK2 plates up spectacularly expansive sound with its virtual Dolby Atmos capabilities. Its thumping bass and clear dialogue are impressive too, as are its wide connectivity options and feature-rich companion app. It isn’t the flashiest of lookers, and the sub is