Startup Founder Interview: How Badass Studios Is Reinventing Sports Entertainment

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Welcome to HackerNoon’s Writing Prompts! Would you like to take a stab at answering some of these questions? The link for the template is HERE.

1. What is your company in 2–5 words?

Live events become playable.

2. Why is now the time for your company to exist?

Audiences no longer want to sit quietly and consume whatever a broadcaster puts in front of them. They play, stream, comment, create and expect to participate.

At the same time, live events now produce enormous amounts of real-time data, while technologies such as Unreal Engine, cloud computing and spatial computing have finally become powerful enough to turn that data into high-quality interactive experiences.

Badass Studios sits at the intersection of those shifts. We transform live events into real-time digital worlds that audiences can watch, explore and play while the event is actually happening—not six months later in a conventional game.

3....

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