Starbucks’ AI tool didn’t die in a pilot. It died in 11,300 stores.
Starbucks told NomadGo on 3 April that it was scrapping the AI inventory tool the Redmond startup had built for it. Within days the 30-person company cut a large part of its workforce, according to GeekWire.
The cuts included the technical team that ran the Starbucks account. Starbucks did not tell its own baristas for another six weeks.
“There’s nothing you can do when leadership and strategy change,” David Greschler, NomadGo’s chief executive, said. He called the decision a complete surprise.
The account comes from a Fast Company investigation published on Monday. It draws on dozens of Starbucks employees and on the startup itself.
We covered the cancellation in May. The vendor’s side of it has been missing until now.
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