TECH NEWS

Squarespace's new limited-release tools aim to help sellers tap into FOMO

Squarerspace launches new limited-release tool
Features include a limited-time cart, purchase quantity limits, and low inventory badges
Available globally now, although limited to some subscription plans

From game consoles to toilet roll, there are countless examples of how scarcity can make a product more desirable. Whether a smart marketing tactic or a simple issue with supply, limited availability drives FOMO. Now, Squarespace, one of the biggest website builders on the market, has launched new tools to help users with limited releases and product "drops."

So, whether you want to drive anticipation behind a one-off t-shirt design or want to cap spaces in an exclusive yoga class, Squarespace aims to equip sellers with everything they need to turn a limited availability product or service into the hottest buy on the internet.

Driving urgency

Key features of Squarespace’s new tool include:

A reserved cart feature that holds items during checkout for...

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You Can Extend Your Phone's Battery With a Few Settings and a Wallpaper Change

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Driving urgency

Read more

New Mac malware masquerades as Apple's crash reporter: 3 ways to dodge the threat

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Lumin Digital, which provides cloud-based digital banking software to banks and credit unions, raised more than $115M at a $1.6B post-money valuation

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