Spotify Turns Magazine Articles Into Audio to Grow Listening Hours
Spotify has introduced "Articles", a narrated long-form journalism format that brings magazine stories into its audiobook ecosystem. The feature includes more than 650 English-language articles from publications such as Rolling Stone, WIRED, Vogue, Variety, Billboard, Vanity Fair, and Pitchfork.
Expanding Beyond Traditional Audio
As streaming platforms have been trying to increase engagement beyond music listening. Podcasts became the first major expansion. Audiobooks followed. Now, shorter narrated journalism appears to be Spotify’s next attempt to build habitual listening around everyday content consumption.
The company says each narrated article is under two hours long and will sit within premium users’ audiobook allowances. Free users can purchase articles individually.
The rollout is currently limited to markets where Spotify’s audiobook service is already available. India is not part of that list since Spotify’s audiobook offering has not yet launched in the country.
The strategy shows a wider challenge facing subscription platforms globally: users increasingly...
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