Spotify quietly added a button to skip ads in podcasts, except for its own promotional content — and it’s sparked widespread concern for the future of podcasting

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  • Spotify has added a new 'skip ahead' button for all podcasts on the platform, except for Spotify Originals
  • It allows you to skip over built-in ads and other promotional content, but does not apply to ads sold by Spotify
  • Ad-funded shows could be significantly impacted, now there's concern for the future of podcasts

One of the best parts of having a Spotify Premium membership is the ad-free music streaming experience, however some podcasts still come with ad interruptions — but the platform has quietly rolled out a solution users have been pining for.

Last week users spotted a new ‘Skip ahead’ button that allows listeners to skip through certain parts of a podcast episode more efficiently, including sponsorships, introductions, and any kind of promotional content. This doesn’t apply to ads sold by Spotify, however.

Though Spotify hasn’t formally announced the new tool, it’s been cropping up for more users (including...

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