Spotify launches Reserved, a ticketing feature that rewards superfans with early concert access
TL;DR
Spotify has launched Reserved by Spotify, a ticketing feature that holds concert tickets for Premium subscribers based on their streaming habits. The service runs on a multi-year exclusive deal with Live Nation, with Ticketmaster processing all transactions.
Spotify on Wednesday launched Reserved by Spotify, turning the concert ticketing concept it unveiled last month into a live product. The feature automatically holds up to two concert tickets for Premium subscribers based on their listening habits, making Spotify the first audio streaming platform to offer dedicated pre-sale ticket access.
The first artist to participate is indie-pop singer Role Model, according to Music Business Worldwide. Eligible fans will receive notifications with a roughly 24-hour purchase window opening on 23 June.
How it works
Reserved analyses a subscriber’s streaming data, including how often they listen to an artist, how long they have followed them, and whether their behaviour appears organic rather than...
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