Spotify just launched its first ever music video charts, bringing MTV’s classic format into the streaming era — but I think it’ll be a long time before YouTube users make the switch
- Spotify has rolled out its first music video charts playlist
- It's part of the platform's steady expansion of its music video ecosystem
- Spotify is once again battling YouTube, but it's not close competition
Music videos in Spotify are becoming one of the most popular ways to engage in digital music streaming — now the service is expanding its video ecosystem in another attempt to one-up YouTube.
For the first time, Spotify is bringing music videos to its Charts hub with the launch of Music Video Charts Global, a new top 50 playlist of the most streamed videos. Additionally, the platform has also rolled out a new Videos for You editorial playlist, which offers personalized music video recommendations based on your streaming habits.
Music Video Charts Global rolled out on July 21, and is already playing a big role in Spotify’s gradual expansion of its video content. Recently, Spotify altered...
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