Spotify is licensing live concert video and reserving tickets for superfans
TL;DR
Spotify has approached concert promoters about licensing live festival video and struck a multi-year deal with Live Nation to pre-save tickets for its most engaged Premium subscribers. The moves come as Spotify pushes deeper into video to offset a 5% ad revenue decline.
Spotify has approached concert promoters about licensing the rights to stream live video from music festivals, according to Bloomberg, as the Swedish streaming company pushes to become a broader hub for the live music economy. The company has already started adding footage from live events, including a Dua Lipa show in Mexico City.
The live video talks are running alongside a separate, more concrete initiative. Spotify struck a multi-year deal with Live Nation, the world’s largest concert promoter and ticket seller, to launch a feature called Reserved. Starting this summer with select US tours, Spotify will identify an artist’s most dedicated listeners and hold up to...
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