'Speed is not a creative strategy': Adobe execs say that while AI is delivering results faster, its humans who…
If one thing's certain about AI, it's that it's made it easier than ever to produce professional-looking content – but it's just as easy to create poor-quality content, and Adobe itself will tell you that.
That's why the company argues that, despite initial concerns about AI threatening the roles of creative professionals, human expertise is actually becoming more valuable.
Speaking to the media in a fireside Q&A at its annual Adobe Max conference, company Product Marketing VP Deepa Subramaniam and Creative VP Resh Sidhu offered fresh perspectives on how judgment, ideas and creative direction are shining through.
They argued that while AI can help users generate content at a much faster speed, it can't necessarily take the creative direction decision. While the company was keen to push trust and precision as two themes at this year's sessions, serving its tools as ideation platforms was also a clear emphasis.
More quantity...
Copyright of this story solely belongs to www.techradar.com. To see the full text click HERE
