Sony Is Skipping CES In 2027 As It Focuses More On Entertainment
The company has been placing less emphasis on consumer devices.
Sony's press conferences have been a staple of the Consumer Electronics Show for decades, but there won't be one at the 2027 edition. The company said neither it nor its affiliates plan to show off any products at January's event.
"We continuously and strategically evaluate our approach to events and communications based on the needs and priorities of our diverse business," Sony told Bloomberg in a statement, noting that it's placing greater emphasis on entertainment (including games, anime, films and music), its intellectual property and tech that supports creators. Nikkei was first to report the news of Sony's exit from CES.
The company didn't have its own booth at CES 2026, though a prototype of the Afeela, an electric vehicle it was making with Honda, was on the show floor. A couple of months later, Sony Honda Mobility...
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