SOND, a sleep tech startup from Bose’s former head of sleep, exits stealth with $7M

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Traditionally, sleep earbuds have been designed to mask outside noise and promote sleep with calming sounds. But today, a Boston-based startup called SOND is introducing a new type of earbuds designed to actively intervene to encourage better sleep.

Founded by a pair of MIT grads, one who is Bose’s former Head of Global Sleep, SOND emerged from stealth on Wednesday with $7 million in funding. Together with the funding, the company introduced its debut product: Dreambuds, a closed-loop, in-ear system that captures 12 physiological signals from the wearer, then acts on them in real-time to help consumers get better sleep.

Its initial investment of the $7 million comes from E14 Fund (an MIT-affiliated fund), Crosslink Capital, Ubiquity Ventures, Alumni Ventures, Meach Cove Capital, and Boston Scientific co-founder, John Abele.

To work, the device tracks signals like respiration, heart rate variability, cardiorespiratory coupling, sleep staging, body position, snoring, and seismocardiography (SCG,...

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