Something for the weekend - Gen Z, your time is running out; step forward Gen Alpha. Marketers, take note!
It’s been the case for a long time now that Marketers and retailers have long hunted down the Gen Z as a kind of living, breathing, affluent Holy Grail - even when it’s proved time and again that their understanding of what this elusive beast is has been flawed. See, the notion Gen Z wants only to shop on their phones, for example as one entry to be filed under flawed assumption.
This Gen Z centered mindset will pass, of course, as did the focus on Gen X of Boomers or Millennials. But it will take time, so for now, anything that can be done to better understand the demographic that is supposedly the most important to you would be welcome.
Step forward, Match Group. The online dating firm, home to the likes of Tinder and Hinge, conducts ongoing research in around a dozen countries into the dos, don’t...
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