Someone is impersonating our business: 5 ways to fight digital squatting

A couple of years ago, someone searching for our company found a website that looked like ours, used a version of our name, and sold proxies we had nothing to do with.

The impersonators were already operating before we rebranded from Smartproxy to Decodo in April 2025.

They registered smartproxy.org and smartproxy.cn to catch the traffic searching for the original domain name, and the rebrand gave them an even larger pool of people who had not heard about the change.

In 2025, the World Intellectual Property Organization handled 6,282 domain name disputes, a record for the organization. Cybersquatting cases have risen 68% since 2020.

Digital squatting now moves money, steals login credentials, and pulls customers toward infrastructure tied to cybercrime. Here are five things we did, and five things any business can do, when someone copies your brand.

What digital squatting is, and why cases keep climbing

Digital squatting means...

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