Solo-maxxing: How tech taught Gen Z to monetise being alone

https://media.thenextweb.com/2026/06/Solo-maxxing.avif

We can no longer pretend that the bridge between generations is invisible, because it stands before us, growing wider every day, harder to cross and harder even to name.

Nor can we deny that technology has had its hand in this rupture, since it has not merely changed the tools we use but changed the tempo of thought, the shape of desire, and the way each of us comes to see ourselves among others.

The question that follows me every time my feed fills again with news of invention, disruption, automation, and intelligence is simple and almost unbearable: is this still good for us?

I do not reject evolution, because without it we would not be here, formed as we are and living in the societies we have built. But something in our present age feels inverted, in the sense that the more technology advances, the more the human being...

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