Software providers are still waiting for AI to pay off
An article from
Dive Brief
Vendors and CIOs both need more visibility into how the tech is being used amid shifts in pricing structures, a Revenera study found.
Published Oct. 14, 2026
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Dive Brief:
- AI capabilities are being offered by nearly all software providers in 2026, but almost half say they have low or limited customer adoption of those features, according to a report by Revenera, published Wednesday. The software monetization platform surveyed 415 leaders at software-producing firms in June and July.
- Many software providers are still waiting to see financial gains from offering AI capabilities in their products. Just over half say that offering AI is improving their profitability, but nearly one in five said they faced reduced profitability because of it.
- Although some AI providers are shifting pricing models, most report subscriptions are still profitable...
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