Software Is Becoming Worthless. Relationships Are Everything.

These days, isn't software the least valuable thing a software company owns?

I think software as we know it is coming to an end. Anyone can now build it, copy it or replace it, and whatever anyone can build stops protecting the company that sells it. What's left is whatever you can't download, which means well-structured data and genuinely complex solutions, and above all relationships with people.

I'm writing from daily experience (I built 80% of the software I use myself, and I don't know how to code), so I'll start with why code no longer protects anyone, then the gold rush that almost everyone building AI apps is reliving, and what software has to look like once an agent can do the work for you. After that come the one thing that can't be copied, the people companies are going to need, and the industries worth fighting in.

Code...

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