Social media is becoming cybercriminals’ most powerful attack vector
Social media has become central to how businesses communicate with customers, promote their brands, and build trust. But as businesses have relied more on these channels, they have also become a more attractive target for cybercriminals.
New research has found that social media impersonation and defamation have risen from the fifth greatest cyber threat last year to the top expected cybersecurity threat over the next three years. The data also revealed that employee and executive impersonation, including deepfakes, has entered the top five areas of risk for the first time.
Senior Director of Technology for Brand Protection at CSC.
These findings point to a wider challenge for security teams. Cybercriminals are still trying to compromise systems, but they are also increasingly using other ways to exploit legitimate brands’ hard-earned trust. That trust might sit in a senior leader’s online profile, a brand’s social media presence, a customerservice account, a...
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