Snap’s Specs look good on nobody

Snap’s new smart glasses are probably the most impressive bit of face-computer technology we’ve seen. They’re not VR-headset huge; they don’t have a big charging puck; thanks to Snap’s many years of AR lens development, they’re likely to have a lot of features right out of the box. (Yes, they’re $2,195, but that may just be what all this tech costs right now.) Snap is clearly at the front of this race.

And then… you see the pictures. The pictures of Snap CEO Evan Spiegel wearing the new Specs, as the enormous and heavy stems smash down on his ears. The pictures of models and athletes wearing Specs, carefully posed to hide the obvious weight of these glasses. Does any of the tech really matter if no one’s going to want these glasses on their face?

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