Snapdeal and YouTube Partner on Creator-Led Commerce in India
Value fashion-focused e-commerce platform, Snapdeal, today announced its partnership with YouTube as part of the YouTube Shopping affiliate program in India. Through this collaboration, eligible creators will be able to tag and recommend products available on Snapdeal directly within their YouTube videos, Shorts and livestreams, allowing viewers to seamlessly discover products and make purchase decisions while consuming content.
The partnership builds on Snapdeal’s long-standing engagement with thousands of creators across India to help shoppers discover trendy fashion and lifestyle products through authentic, relatable content.
The YouTube Shopping affiliate program enables creators to earn commissions by tagging products featured in their content. Through the integration, eligible creators can browse products listed on Snapdeal, tag them directly in their videos, Shorts and livestreams, and earn affiliate commissions on qualifying purchases. Viewers can seamlessly move from content to checkout, creating a frictionless shopping experience.
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