Snap Has More Than 30 Million Paid Subscribers Across Snapchat+ And Other Plans

Power users seem more than willing to pay for AI-powered effects.

More than 30 million power users are paying for one of Snap's subscription plans, including Snapchat+ and its ad-free "platinum" tier. The company announced the milestone as part of its third-quarter earnings, saying that its non-advertising "other" revenue grew 84 percent compared with last year.

Snap introduced Snapchat+, which offers users bonus features like the ability to see which friends re-watched your Story, in 2022. Since then, the company has added Lens+, a subscription for AI-powered AR effects; Platinum, which eliminates advertising; and paid storage for the app's Memory feature.

The company didn't share a breakdown of subscribers across all the plans, but noted that Lens+ "has grown nearly 600% since January 2026." That growth suggests at least some of Snapchat's users are particularly enthusiastic about the app's AI-powered features, like its AI photo editingfeature called...

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