Smeg Stand Mixer vs. KitchenAid: More Power, More Style, Same Price Tag - CNET

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Pros & Cons

  • Powerful motor, roughly twice that of KitchenAid's Artisan Series
  • Undeniably cool retro look
  • Smooth variable speed lever
  • Variety of colors
  • Well fitted and sturdy pouring shield with generous mouth
  • Some of the mechanical elements are stiff and require effort to maneuver
  • $550 is a big price for a stand mixer
  • Far fewer attachment options than KitchenAid

Like KitchenAid, Smeg has its fair share of fanatics. From refrigerators to handheld blenders and everything in between, Italian brand Smeg offers upmarket versions of kitchen essentials that lean into midcentury modern style to a degree that’s hard to call anything but retro. If you dream of a technicolor, TV-inspired kitchen, Smeg delivers in spades: rounded silhouettes, bold color palettes with glossy enamel finishes and iconic chrome features.

But is Smeg all style and no substance when it comes to stand mixers? The brand hasn’t always impressed CNET...

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