Smartphone industry predicted to hit biggest low for 13 years thanks to memory crisis — and only Apple and Samsung…
- Smartphone shipments could drop by 13.9% this year
- That would bring them to the lowest levels since 2013
- The fall is largely thanks to rising memory prices
2026 looks set to be a bad year for the smartphone industry, as it’s predicted that shipments will fall 13.9% year-on-year. That would mean 1.08 billion units shipped, which is the lowest annual volume since 2013.
That’s a huge drop and a massive change in direction for the industry, which, prior to 2026, had seen nine consecutive quarters of growth.
This 13.9% drop prediction comes from Counterpoint, which is revising its previous forecast of a 12.4% drop. So, in other words, things are getting even worse than previously predicted.
This downward trend is largely driven by the ongoing memory supply crisis, with AI gobbling up much of the available RAM, leading to steep price rises. As a result, Counterpoint predicts that “the...
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