Smart glasses maker Even Realities hits $1B valuation with $150M funding led by Meituan, Tencent

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Meta and Snap rolled out new smart glasses last month, the latest sign that the industry is racing to put a camera and an AI assistant onto users’ faces. As the fast-growing market heats up, upstarts like Even Realities are muscling in on the giants.

Even Realities, a three-year-old Shenzhen-headquartered startup, has raised $150 million in a pre-Series B round led by Meituan and previous backer Tencent; the round valued the startup at $1 billion valuation. Founder and CEO Will Wang told TechCrunch that while rivals chase camera-equipped devices built around content capture and AI, his company is betting on display-first glasses that beam information straight into the wearer’s line of sight without giving up privacy.

Even’s earlier backers are mostly high-profile China names — Hillhouse, Sequoia China, and Northern Light Venture Capital.

Even was started by ex-Apple engineers in 2023. CEO Wang worked on the Apple Watch and...

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