Slate’s Gray $25,000 Truck Just Got a Crayola Makeover
Slate Auto, the Bezos-backed carmaker building America's cheapest electric truck, is teaming up with Crayola on five vehicle wraps. It is apparently the crayon company's first-ever automotive partnership, yet it neatly fits Slate's basic pitch: a gray, unpainted truck designed from the start to be wrapped rather than sprayed to keep costs down.
The five searingly bright colored wraps—Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion—are pulled from Crayola's existing crayon lineup, meaning that, yes, prospective owners will have to spec that they want a hot-pink Razzmatazz Slate (WIRED's pick).
Each comes as a starter pack with decals, complete with a color-coordinated key-fob cap and a clip-on dashboard accessory Slate calls a “Slatelet.” The packs will sell through Slate's own online marketplace, alongside the more than 200 other accessories the company already offers.
The basic “blank” Slate truck starts at $24,950, a price that has already made it the...
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